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Customer-centric Info-Tech Strategies
Customer-centric Info-Tech Strategies
Curriculum
5 Sections
16 Lessons
10 Weeks
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Change simplification
General introduction to customer-centric strategies
10
2.1
Lesson 01: Simple, attainable goals
30 Minutes
2.2
Live meeting about Infotech Strategies
2.3
Quiz 1: Yes or No?
15 Minutes
0 Questions
2.4
Quiz 2: A simple simulation game
50 Minutes
0 Questions
2.5
Lesson 02: A/B Testing
2 Hours
2.6
Quiz 3: Role-play game
1 Hour
0 Questions
2.7
Quiz 4: Short Interview
10 Minutes
0 Questions
2.8
Lesson 03: Wrap up about A/B testing
30 Minutes
2.9
Quiz 5: 15 mins of Yes/No questions
10 Minutes
0 Questions
2.10
Quiz 6: Quick answers
10 Minutes
0 Questions
Customer Advisory Board
Learn about the basics of Customer Advisory Board
4
3.1
Lesson 04: Customer Advisory Board
30 Minutes
3.2
Lesson 05: The role of Customer Advisory Board
45 Minutes
3.3
Lesson 06: Customer Advisory Board Institutions
50 Minutes
3.4
Mid-term test : 60-min writing test
1 Hour
0 Questions
Feedback survey
The major things about conducting a survey and manage feedback
4
4.1
Lesson 07: The importance of customer feedback
35 Minutes
4.2
Lesson 08: Customers’ roles
45 Minutes
4.3
Lesson 09: How to conduct the survey
60 Minutes
4.4
Discussion: How to write good survey and poll questions?
60 Minutes
0 Questions
Professor for a Day Simulation
This simulation will be held by tutors and learners online.
0
Customer Behavior Case Studies
In this section, learners will have a chance to discuss thoroughly the role of customer behaviors in business.
6
7.1
Case study 1: The emergence of a new venture
60 Minutes
7.2
Case study 2: The beginning of a new era in marketing
35 Minutes
7.3
Case study 3: The epic crisis
60 Minutes
7.4
Case study 4: The success of a small business
7.5
Case study 5: Start small but smart
60 Minutes
7.6
Case study 6: How to deal with difficult customers?
50 Minutes
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Lesson 07: The importance of customer feedback
Lesson 09: How to conduct the survey
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